What are interactive email elements?ĭepending on what you want your email to look like, interactive elements can vary.
Here, we’ll go more in-depth on what interactive emails look like and how to make interactive emails for your business. Like sprinkles on a cake, interactive content isn’t always necessary, but it does catch a reader’s attention and make your outreach memorable. You may wonder: “What is interactive email, and how can I incorporate it into my strategy to increase engagement?” Simply put, it’s a regular email with elements requiring the recipient’s action, whether they’re hovering over a call-to-action (CTA) button or completing a survey. An interactive email, however, is different.
The thing is, aside from providing visuals, emails don’t call readers to act. Many of the emails that land in our inboxes are 2-dimensional, containing anything from regular text, to images, to GIFs.
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